Blogging has become an important way to strengthen marketing strategies. Adding a blog to an online store expands its reach to a wide global audience. And considering its benefits, the money to be invested is quite low. Unlike old days, today you don’t require technical knowledge to run a blog. You can do it without any HTML skills. In this post, we will discuss adding blogs to Volusion stores and common questions related to it.
1.Does Volusion Hosts Blog?
Presently, Volusion store doesn’t allow you to host any blog software from within but you can add a link to your external blog quite easily. When it comes to the blogging platforms to create external blogs for a Volusion store, the most popular ones are WordPress and Blogger. Most Volusion store owners run their blogs on separate subdomains. For example, a business having a store domain www.abcvolusionstore.com can create a subdomain blog.abcvolusionstore.com.
2.How to Create a Subdomain?
In case you bought your domain name from Volusion or have transferred it to them after purchasing from somewhere else, you can submit a ticket at my.volusion.com. In this ticket, you can request Volusion to create a subdomain for your store. And in case Volusion is not your domain name registrar, you need to contact your registrar or the web developer who assisted you in setting up the store.
3.Adding a Blog to Your Volusion Store
The most convenient way to add a blog to your Volusion store is to add a new category on any of the navigation menus. To do this you need to access the Advanced section and then go into the category record and find a field named Alternative URL. Now paste the URL of the home page of your blog in the Alternative URL field.
There’s one more option to add blog to your store. You can hyperlink it within an HTML compatible field, such as category description field or product description field. You have to add hyperlink with the following code-
<a href=”http://www.blogdomain.com/pagename.html”>Type the text of the link here</a>
Understand it with this example-
<a href=”http://www.blogger.com/indianfashionblog.html”>Stay Updated with The Latest Trends of Indian Fashion</a>
4.What to Do after Blog Integration?
Now when you have linked your blog to the Volusion store, you need to see that it’s used for the benefit of the store. Here are some things that you must do in order to make the most out of our blogging efforts.
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Try to make a personal connection with your audience so that they feel like visiting your blog again and again and interact with your though it.
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When writing for your blog, you need to make efforts that your customers understand your brand a better way. Try to understand the issues they face and provide solutions for them, communicate your positive points, and tell them about your achievements.
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Create error-free copies and make sure you put across your thoughts in a very comprehensible manner. Avoid using technological terms and explain things in simple language so that all sections of your target audience get it clearly.
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Your blog posts shouldn’t be too much promotional. Don’t include sales pitch in any of your posts. People visit blogs to get new information, not to view advertisements of stores or products. Try to fill your posts with fresh information which interests your readers.
However, in case you find any problems with integrating blog into your store or in maintaining it with fresh posts, you can contact a company that provides such professional assistance. And if you have hired a company for Volusion product upload services, you can contact them as well. Usually, such companies provide wide ranges of services and taking some more services from the same company can make you avail great discounts also.